Most organisations talk about sustainability. Very few measure the carbon impact of their digital channels.

This white paper changes that.

 

Based on 564 real website audits conducted in late 2025, Carbon Footprint of Websites in Singapore offers one of the most detailed, data-driven views of how websites serving Singapore audiences actually perform from emissions per page view to hosting choices, page weight, and user experience. It moves digital sustainability from abstraction to evidence.

 

Instead of isolated case studies, the analysis spans government sites, enterprises, NGOs, certified sustainability leaders, and high-traffic platforms. The results reveal uncomfortable gaps, surprising over-performers, and a clear truth: low-carbon, high-performance websites are already achievable today but most organisations are leaving impact (and performance) on the table.

 

Crucially, the findings don’t stop at diagnosis. We've translated data into practical, near-term actions that digital, IT, and marketing teams can actually implement often within existing tools, budgets, and governance constraints. From page-weight optimisation to infrastructure trade-offs in Singapore’s hosting environment, the recommendations are grounded in real-world conditions, not idealised global assumptions.

 

If your organisation is serious about ESG credibility, performance, and user trust, this white paper gives you something rare: a benchmark, a reality check, and a clear path forward, all backed by evidence, not opinion.